Advanced Beauty Tools (ABT) was founded by professional makeup artists and former cosmetic company executives who wanted to create a more modern tool for those who take makeup seriously. Following the vision of Makeup Expert and ABT Founder, Matthew Waitesmith, we believe that advances in technology and manufacturing should be utilized in the creation and production of makeup tools and formulas. Our sole mission is to create professional tools for our customers to use that incorporate modern technology and are 100% animal-free.

Our ABT brushes are made of sustainable and recyclable man-made materials rather than animal parts and by-product, therefore making us 100% animal-free. Created using revolutionary NuFibre™, a synthetic fibre that out performs traditional animal hair, each brush is beautifully designed and manufactured to create a stronger, more efficient beauty tool. And, most importantly, they are a healthy alternative, as well as guilt-free.