Slice of Pie?
The story began with a love of pizza and a family kitchen. Inventor and vegan, Andre Kroecher wanted to create a topping that would satisfy his craving for pizza with a googey melt, and great flavor!

Alchemy in the Kitchen
In 2005 ingredient experiments began! After a few accidents and the odd disaster, Andre began serving his creation to both vegan and non-vegan friends alike, the feedback was motivating. By mid 2007, with the help of friend and co-founder Greg Blake, Daiya was born and the real work started.

You Never Forget a First Impression…
Natural Products Expo West in Anaheim, California is the largest natural products show in the world, a spring board to success for a company with the right product! Unaware at the time of the stir they were going cause; Andre and Greg purchased a 6000-watt commercial pizza oven, 900 Rocky Mountain 12″ pizza crusts, 120 litres of Rebellious Tomato Sauce, and shipped it all down to Anaheim.