Having a Vegan product line is not a “theme” for us — we do what we believe in and we create products with this principal. So in short, we won’t just use any vegetarian ingredient, formulate some products that contain non-vegan ingredients and then call the few “vegan” products we have “vegan friendly”. We are what we say we are not for the money. It goes beyond materialistic needs. It is about making a point. Proving a point. Making our mark. Keeping the mark. See where we are heading with this?